South African music sensation Tyla is proving that her talents extend far beyond the stage. Fresh off winning a Grammy for “Water”, the singer is making waves in the fashion industry, starring in H&M’s Spring/Summer 2025 campaign alongside Sydney Seethal.
A Rising Fashion Star
In the campaign, Tyla rocks a pale-yellow oversized shirt and mini skirt, while her sister Sydney dons a ruffled tunic. Speaking about her sister’s meteoric rise, Sydney shared:
“She inspires me because it’s like, ‘Girl, how did you do this?’ Just keep doing what you’re doing.”
For Tyla, fashion is about embracing freedom:
“I’m able to just laugh as loud as I want to, yawn as wide as I want to. That’s freedom.”
From Music to Modeling
Tyla has gradually carved a niche in the fashion world. In 2024, she landed her first major campaign with Gap before making a memorable appearance at the Victoria’s Secret Fashion Show, where she both walked the runway and performed a medley of “PUSH 2 START” and “Water.”
Despite admitting to ELLE that modeling felt “awkward” at first, Tyla quickly adapted, realizing:
“If there’s a bad shot, we’ll get a good one. I’m more comfortable making mistakes.”
What’s Next?
With her effortless charisma in front of the camera and her dominance in the music scene, Tyla could be on track to becoming a powerhouse in both industries.
