Liverpool FC have officially unveiled the new home kit for season 2023/24, which pays homage to Bill Shankly’s last season in charge of the Reds, 50 years ago.
The 1973/74 season was Shankly’s 14th and final season as Reds boss, as he steered the team to FA Cup success with a team that featured club legends such as Ian Callaghan, Kevin Keegan, Ray Clemence, Roy Evans, Phil Thompson and John Toshack.
Now, new legends will sport the iconic kit reimagined, a classic design in bright Liverpool red with white contrast collar and cuffs inspired by Shankly’s ’73/74 squad (below).
With that 1970s vibe in mind, the kit launch features current players portraying the soulful 1970s feel, with the soundtrack for the kit launch provided by local Liverpool musician Pixey with her ’70s inspired track ‘Free to Live in Colour’.
