Nigerian music star Kingsley Okonkwo, better known as Kcee, recently emphasized the importance of visibility for sustaining relevance in the entertainment industry.
In an interview with Selah Meditate, Kcee explained that the appeal of being mysterious is fading and predicted that this strategy will become obsolete within the next five years.
He argued that artists now need to maintain a strong presence in the public eye to remain influential, noting that while scarcity once added value, the landscape has shifted.
The mysterious factor won’t be relevant in five years. I spoke with some professors in America, and they confirmed it.
AI can now do what we are doing. Absence used to create value in 2021–2022, but things have changed. Artists need to be in people’s faces,” Kcee stated.
