Skit maker and actor Samuel Animashaun Perry, popularly known as Broda Shaggi, has highlighted lack of funding as one major challenge for creatives.
In an Instagram post on Monday, Shaggi advised creatives to view their skills and work as a valuable asset.
Broda Shaggi made a comparison between the crude oil industry and content creation. He noted that both industries can unlock millions and billions if properly harnessed.
One of the biggest hurdles we face in the creative world isn’t talent or ideas, it’s access to funding. So here’s the real question. How can we, as creatives, unlock financing by leveraging our Intellectual Property (IP) as collateral?, Shaggi wrote.
He went on to explain that content creation can grow to be as lucrative as the crude oil business. Shaggi advised creatives not to give up, stating that their creativity is an money making asset.
I recently had the privilege of attending a powerful event hosted by the CREAM platform where thought leaders dove deep into this exact topic. The key takeaway? Content is the new crude. Just like oil built empires, your creative output has massive untapped value. So if you’re a creative, keep creating. Your IP isn’t just art, it’s an asset. One that can open doors to millions, even billions, Shaggi wrote.
