Cristiano Ronaldo has entered television production with Day 1s, a new football drama, as the Al-Nassr forward expands his interests beyond the pitch.
Ronaldo announced on Wednesday that production had begun, sharing the news on Instagram. “Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” he wrote.
The series is being developed by UR Marv Studios, the production company Ronaldo co-founded in 2025 with British filmmaker Matthew Vaughn. The scripted drama is reported to explore the business of British football, centring on powerful agent Stanley Dalton, played by British actor Damian Lewis, whose television credits include Homeland and Billions.
Ronaldo is an executive producer and is expected to make his scripted acting debut in the series, appearing as himself. Former Arsenal and France forward Thierry Henry and British rapper Dave are also linked to the project. Dave, whose real name is David Orobosa Omoregie, previously appeared in the British crime drama Top Boy.
The series is based on an idea developed by football agent Darren Dein, whose clients have included Henry. No release date or broadcast platform has been announced. Images shared by Ronaldo and others involved in the production have offered a glimpse of the show’s football setting, including scenes filmed in a dressing room at Brentford’s stadium.
Deadline also reports that Vaughn and Ronaldo are working together on a separate film, Stuntnuts, which is expected to feature Chris Hemsworth and Matt Damon.
The television project adds to Ronaldo’s business interests outside football, which include fashion, hospitality and media. He continues to play for Saudi Arabian club Al-Nassr.
