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VIDEO: RITA ORA – ‘I WILL NEVER LET YOU DOWN’

rita-blondes
Rita Ora proves that blondes have more fun in the video for “I Will Never Let You Down,” the first single off her upcoming sophomore album. Directed by Francesco Carrozzini (Beyoncé’s “Jealous”), the chic, yet simple clip features gorgeous black-and-white and color shots of the British singer as she dons a designer wardrobe and dances alongside two blonde women.

The uplifting song, produced by Calvin Harris, was inspired by Whitney Houston. It’s obviously a very important song to me because it’s a love song, but it reminds you of Whitney,” Rita told Paper. “And that was the vibe we were on. We just wanted to feel good. You know that feeling of ‘How Will I Know’ with the synth? It just makes you feel happy; that’s what I wanted to create.”
See Rita strut her stuff in the fierce and fashionable clip.

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