The National Broadcasting Commission (NBC) on Wednesday said that Nigeria’s electronics media would be digitalised by June this year, months before the 2015 general elections. Mr Emeka Mba, Director-General of the commission, said this while on a courtesy call to the Managing Director of the News Agency of Nigeria (NAN), Mr Ima Niboro, in Abuja. He said “by June this year the Nigerian electronics media will meet its digitalisation deadline as it offers incredible communication benefits. Mba said that the Nigerian media will play a pivotal role in the history of the country, as the 2015 general elections draw closer.
He said that the NBC would ensure that the electronics media met the deadline for the digitalisation, a move which he said would benefit NAN. The NBC boss said that though digitalisation required a lot of technicalities and challenges, it would have a tremendous improvement on communication across the country. He added that the digitalisation of the electronics would help the rural communities to appreciate the power of communication.
He said that a pilot work on the digitalisation had begun in Jos which would spread to Kano and Kaduna anytime soon.
He added that it would be a “fantastic learning for the country”.
Mba said that NBC was ready to work with NAN, adding that since the agency now had multi media facilities, it should increase its outfit to television like Reuters. Niboro, in his response, urged the NBC to oblige the agency on information about digitalisation, stating that most people did not know what it meant. He called on NBC to help the agency address the issue of subscribers who twisted its story to suit their interest and when crises emanated from such story, they would ascribe it to NAN. You have a crucial role to play in term of digitalisation; we need more information on it, like how it will benefit the public and what will be different,” he said. Niboro said that the 2015 general elections would further expose the media to its primary role of objectivity and balance by avoiding stories that could result to war and violence. Niboro said that the agency was making spirited efforts to increase the number of its foreign correspondents to serve the country better. He added that the agency would not rest on its oars in projecting the country’s image.