X, the microblogging platform formerly known as Twitter, has launched a new feature that allows users to privately like content.
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Elon Musk, the owner of X, revealed in March that the platform might stop showing the number of likes and reposts people get on its timeline because the features make it appear untidy.
On Wednesday, Musk took to his page to announce the private-like feature that hides likes on a post from other users except for the post’s originator.
He also shared data that revealed that likes increased after the announcement.
Important change: your likes are now private, he wrote.
Massive increase in likes after they were made private! pic.twitter.com/f5SisAw5w3
— Elon Musk (@elonmusk) June 13, 2024
