This girl is really on fire- Alicia Keys Named New Face Of Givenchy Perfume, Marking Star’s First-Ever Beauty Contract. This girl is on fire! Alicia Keys is officially the new face of Givenchy perfumes.
I’m honored to introduce the world to the newest scent by Givenchy,” Keys told WWD. “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine,” she added.
This marks the first time that the Grammy Award-winning singer has ventured into the beauty biz. Most of her attention, beyond music, has been focused on fashion — namely her collection of signature kicks for Reebok Classic. Nevertheless, the singer-songwriter is in good company — Liv Tyler, Justin Timberlake, Uma Thurman and Amanda Seyfried have all fronted Givenchy perfumes.
We can’t wait to see Alicia’s ads for the yet-to-be-revealed fragrance once they launch in September.